ICON INSPIRED BY A LEGEND

The full logo is composed of the representative icon and text, The icon represents Miguel our legendary character holding his first grinder and in the back is the farm coffee leaves where everything started. Our brand character is built on combining the past and the future, legend and reality where Miguel is standing between the coffee beans where he began his journey and the grinder represent the future and the start of his dream and OURS.

Our logo includes a series of graphic elements used at various times to create a comprehensive, cohesive and recognizable identity that represents SUPERA Coffee & Bakery publicly.

Logo Structure Logo Versions
LOGO
STRUCTURE

1. PRIMARY ICON
2. WORDMARK
3. LOCKUP

LOGO STRUCTURE

Alterations to SUPERA COFFEE & BAKERY logo is COMPLETELY prohibited.
BRAND MARK

SUPERA character is the heart and soul of our identity. This icon must be uniform throughout all of our applications. The graphic integrity of Miguel character and identity elements should be governed by the consistent use of established standards and observed in all communications with our vendors, affiliates, and the general public.  

WORD MARK

The wordmark is the text-based part of the logo. It is made from carefully selected typeface "Winner Cond Regular 157pt, & League Gothic 100.74pt" with additional customization made to create a sense of unity when viewed in partnership with the icon.

LOCKUPS

This is the final logo combination between the icon and wordmark. There are around six versions: vertical, horizontal and round – large scale & small. the logo lockups must retain these exact proportions and spatial relationships for all usages. Alterations to the logo lockups are prohibited.

FULL COLOR LOGO

LOGO VERSIONS

OUR TAGLINE

SLOGAN



THE
TASTE
YOU DESERVE


When the tagline appears with the primary logo, the two elements together are called the logo and tagline lock-up. This means that they are locked into a specific relationship to one another and form a single unit. The elements may not be rearranged or the relationship altered in any way to change the logo’s graphic integrity.

This tagline is only intended for use by SUPERA community. It may not be used without exclusive permission from SUPERA COFFEE & BAKERY. The tagline should never be altered. Only the official tagline should be used in communications.
For questions on usage, contact us.

NEVER CROWD THE LOGO

CLEAR SPACE

LOGO HAS TO BREATH

Always allow proper breathing room around the logo. He’s an introvert at heart, he needs space. The logo needs sufficient space around it so that it is not confused with other words or wordmarks.
It needs to be legible and work as a standalone graphic. Always leave at least 20% of empty space around the logo. 


Limited use

CHOOSE THE WRITE COLOR ACCORDING TO YOUR BACK GROUND

LOGO COLORS

FULL COLOR LOGO DARK & BRIGHT

Background colors and images must not affect the legibility or clash with the SUPERA logo. The preferred treatment is the full-color logo on an open white background.
If it must be used on a photographic or colored background, please use a reverse logo. There must always be sufficient contrast to ensure that the character and wordmark are understandable and recognizable.

Vertical Dark Full Color
Vertical Bright Full Color
Horizontal Dark Full Color
Horizontal Bright Full Color
Word Mark dark
Word Mark Bright

LOGO VIOLATION

NEVER CUT THE LOGO
NEVER STRETCH THE LOGO
NEVER USE THE BRIGHT MONOCHROME
ALWAYS CONTROL BACKGROUND CONTRAST
NEVER CHANGE THE COLORS
NOTE

LOGO LIMITED USE

CONTACT US
SYMBOL POSITIONNING
You Need Marketing Team Approval

ART WORK

You Need Marketing Team Approval
BRAND NAME ALONE
You Need Marketing Team Approval

Don't hesitate to contact our Marketing Team
in case of any inquiries.

WE ARE ALL IN THIS TOGETHER, SERVINGG THE SAME GOAL.
RESPECT THESE GUIDELINES TO SUSTAIN OUR BRAND.

This brand expression guide should be used in conjunction with other more specific guides around each element of our brand.
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