A guide for designing public perception
BRANDING GUIDELINES CONTENTS
OUR CORE VALUES
Customer satisfaction is the center of what we do every day.
Treat all people with courtesy, dignity & respect.
Strives constantly to raise the level of quality at SUPERA.
Committed and supportive to all our co-workers at all levels and recognize them as important members of a team.
Adapts willingly to new and changed situations and responds to and supports requests and choices of people served.
BRAND IDENTITY
WE BELIEVE
SUPERA is actually the property of the public and their perception. Our brand is built brick by brick, day by day, cup by cup by the people who experience our coffee. It’s all about the people it always has been. It’s about creating a place for relationships to grow – for conversations to happen for actual humans to gather and meet and create memories.
WE STAND
SUPERA stands for a set of core values that outline what customers can expect when they deal with us. This set of guidelines are designed to help you understand the details of creating a visual identity. We are all in this together. Respect these guidelines by partnering with us to build a better community through coffee.
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